NOW joins PETA’s Beauty Without Bunnies cruelty-free program for personal care products

April 13, 2020

NOW has a company-wide ban on animal testing, which is a main requirement of the program. 

NOW Health Group (Bloomingdale, IL) has signed on to the PETA Beauty Without Bunnies program, so that consumers will more quickly recognize NOW Solutions personal care products and essential oils as cruelty-free. NOW has a company-wide ban on animal testing, which is a main requirement of the program.

“We have never tested products on animals, and we require that commitment and documentation from our ingredient suppliers as well, so we wanted to make it easier for consumers to have that assurance while they are shopping,” said Tina Tews, NOW’s personal care brand manager, in a press release. “The Beauty Without Bunnies logo on our labels and our listing on PETA’s shopping app will give confidence to conscientious consumers.”

NOW’s line of personal care products is also ISO 22716:2007 certified through Underwriters Laboratories (UL). They are manufactured using clean ingredient, are free of parabens, artificial colors, and fragrances, and use natural preservatives whenever possible. Many of NOW’s personal care products are certified organic, and Non-GMO Project Verified.