New Report Details China’s Growing E-Commerce Channel

November 12, 2012

The group says that China’s e-commerce market is becoming a preferred marketing channel for many foreign dietary supplement brands.

A new, 12-page report on China’s growing e-commerce retail channel has been published by natural products industry association the U.S.-China Health Products Association.The association’s goal is to “work towards a more open and transparent regulatory system in China” for natural products, as well as to increase regional awareness of the importance of dietary supplements.

The group says that China’s e-commerce market has grown quickly over the last five years-and that this channel is becoming a preferred marketing channel for many foreign dietary supplement brands. “Just two years ago, it was not easy to find foreign dietary supplements on Chinese sites, but now it is quite easy,” says the report.

The group says that according to China’s National Bureau of Statistics, January to September accumulated 2012 consumer good sales totaled $2.4 trillion-up 14.1% compared to the same period just last year.