New president to lead Natural Algae Astaxanthin Association


Ford Levine Sales Group partner Allen Levine will serve as NAXA’s new president.


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The Natural Algae Astaxanthin Association (NAXA) has chosen Ford Levine Sales Group LLC, to lead the organization, with Ford Levine Sales Group partner Allen Levine serving as NAXA’s new president. Ford Levine Sales Group LLC is a sales and marketing consulting team for top and emerging natural product companies, whose specialty is companies with new product types, technologies, and scientific studies to support their lines.

“We are excited to begin work with NAXA’s board and membership to educate media, industry professionals, and consumers about the benefits of taking natural algae astaxanthin,” Levine said in a press release. “Both Marisa Ford and I take it every day, so we were already advocates for the products produced by NAXA members.”

Comprised of manufacturers, growers, and marketers of natural algae astaxanthin, NAXA administers a testing and verification program (NAVP), and has a seal that is used on product labels in order to ensure that consumers are getting the natural algae astaxanthin they want. “The Verification Program is a terrific and important part of NAXA,” stated Levine. “Consumers know to trust the product they are taking when they see the NAXA Seal on the label.”

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