New Launch Hydrate sports drinks feature Kyowa Hakko’s Cognizin nootropic ingredient


The new Launch Hydrate sports drinks include not only Cognizin but also functional ingredients L-alanyl-L-glutamine and electrolytes.

Photo from Launch Hydrate

Photo from Launch Hydrate

Launch Hydrate is a new sports drink brand whose beverages support focus and rapid hydration. The product line includes Kyowa Hakko USA’s (New York City) branded nootropic ingredient Cognizin citicoline, which has been clinically shown to support focus and attention. The products also include electrolytes and essential vitamins and minerals to help athletes “hydrate quickly, focus better, and recover faster,” the brand says.

“We wanted to enter the sports drinks market with a brand that was winning from day one,” said Launch Hydrate’s Vice President of Finance and Operations Dillon Houstoun in a press release. “That’s why we chose Cognizin, because it sets us apart from other brands in the sector, with extensive research supporting our focus and attention claims.”

The beverages are available in four natural flavors: Fruit Punch, Orange, Tropical, and Lemon Strawberry. Each contains 1200 mg of electrolytes, 125 mg of Cognizin, and just 90 calories.

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