New content marketing agency for wellness brands launched by Shelton Group partner


New agency 24 Stories will focus on creating content marketing campaigns for wellness brands. 

Todd Pauli, partner in the natural product industry public relations and marketing agency The Shelton Group, is launching his own marketing agency called 24 Stories that is focused on creating marketing content campaigns for wellness-minded brands. The agency will help ingredient suppliers and finished product manufacturers leverage video, social media, and influencer campaigns to grow customer relationships.

“Many wellness-minded brands have recognized that content-based marketing fits perfectly with their desire to tell genuine, educational brand and product stories,” said Pauli in a press release. “They also realize that providing consistent video, social, and digital content requires a lot of work, specific expertise, and the connections to scale that content to reach the right audience. This is where 24 Stories can assist with both one-time campaigns and the day-to-day content needs of brands looking to grow an engaged audience passionate about health and nutrition.”

Pauli will continue to be a partner with The Shelton Group while leading operation for 24 Stories. “Many brands in our industry require traditional marketing and trade PR expertise, and The Shelton Group remains the agency with the experience, breadth of services, and longstanding industry connections to meet those needs,” said Pauli. “With a focused team of writers, designers, and consumer PR experts, 24 Stories is solely focused on providing content-based marketing services within the wellness industry.”

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