New Bluebonnet Targeted Choice Joint Health formula will showcase BioCell Collagen

October 26, 2018

BioCell Collagen will be featured in the new Targeted Choice Joint Support supplement from Bluebonnet Nutrition Corp. 

BioCell Collagen, the flagship ingredient of BioCell Technology LLC (Irvine, CA), will be featured in the new Targeted Choice Joint Support supplement from Bluebonnet Nutrition Corp. (Sugarland, TX). In addition to the type II collagen from BioCell, the product is specially formulated with identity-preserved vitamin C, hyaluronic acid, glucosamine, chondroitin, methylsulfonylmethane (MSM), as well as sustainably harvested or wildcrafted herbal extracts such as turmeric root and white willow bark.

“We are very excited to have BioCell Collagen featured in this fantastic formulation,” said Suhail Ishaq, president of BioCell Technology, in a press release. “Not only are we excited to reach a wider consumer base with the inclusion of BioCell Collagen in this product, but…Bluebonnet Targeted Choice Joint Support really showcases the power of BioCell Collagen’s utility for promoting an enhanced lifestyle with respect to joint comfort and mobility.”

Available in easy-to-swallow caplets, the formula is designed to support joints by maintaining healthy cartilage, tendons, and ligaments. “We are thrilled to incorporate such a quality raw material into our newest formulation for joint support,” said Jennifer Weinhardt, R&D specialist for Bluebonnet Nutrition, in a press release. “The science and clinical trials behind BioCell Collagen for joint comfort and mobility made it a no-brainer for us.”