Nestlé Subsidiary to Settle FTC False Advertising Charges

September 16, 2010

A subsidiary of Nestlé S.A., the world...s largest food and nutrition company, has agreed to drop allegedly deceptive advertising claims about the health benefits of its children...s drink BOOST Kid Essentials, as part of a settlement resolving the Federal Trade Commission...s first case challenging advertising for probiotics.

A subsidiary of Nestlé S.A., the world...s largest food and nutrition company, has agreed to drop allegedly deceptive advertising claims about the health benefits of its children...s drink BOOST Kid Essentials, as part of a settlement resolving the Federal Trade Commission...s first case challenging advertising for probiotics.

The FTC complaint charges that from fall 2008 to fall 2009, Nestlé HealthCare Nutrition, Inc., made deceptive claims in television, magazine, and print ads that BOOST Kid Essentials prevents upper respiratory tract infections in children, protects against colds and flu by strengthening the immune system, and reduces absences from daycare or school due to illness.

BOOST Kid Essentials is a nutritionally complete drink intended for children ages 1 to 13. The probiotics in BOOST Kid Essentials are embedded in a straw that comes with the drink, which was prominently featured in ads for the product. Probiotics are live, beneficial bacteria that are found naturally in many foods, and they are known for aiding digestion and fighting harmful bacteria.

Original source: FTC website

 

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