The stage could be set for luo han guo, also known as monk fruit, to eventually see the growing market success that stevia is currently experiencing in the United States, according to market researcher Innova Market Insights. Market penetration will largely depend on regulatory approvals. Currently, luo han guo, said to be 300 times sweeter than sugar, is mostly confined to supplements in the United States, and not food. (Innova says that most 2010 U.S. launches involved liquid, capsule, and tea-concentrate supplements.)
The stage could be set for luo han guo, also known as monk fruit, to eventually see the growing market success that stevia is currently experiencing in the United States, according to market researcher Innova Market Insights.
Market penetration will largely depend on regulatory approvals. Currently, luo han guo, said to be 300 times sweeter than sugar, is mostly confined to supplements in the United States, and not food. (Innova says that most 2010 U.S. launches involved liquid, capsule, and tea-concentrate supplements.)
The tide could change, however. In early 2010, leading luo han guo producer BioVittoria received Generally Recognized as Safe (GRAS) status from FDA for its Fruit Sweetness luo han guo concentrate. Innova says that as with stevia, FDA GRAS approval could pave the way for the sweetener...s use in a widening range of food applications.
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.