MegaFood revamps label design for key product lines

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The redesign’s goal was to make product names, features, and benefits easier to read.

Photo from MegaFood

Photo from MegaFood

MegaFood has redesigned the labels for many of its key product lines. The purpose of the redesign was to make the products’ names, features, and benefits easier to read on the label.

So far, the new, “modernized” label design is featured on the company’s bestsellers, such as its Blood Builder Iron, Baby & Me 2 prenatal supplements, and its MegaFood Multivitamins.

Says the company’s press release: “The new design keeps familiar MegaFood visual elements—such as its green brand name, yellow background color, and featured real food and/or herbal ingredients—with enhanced readability of product names and varieties, and clear call-out of important product features and benefits to make it easier for consumers to select the best product to support their health needs and wellness goals.”

The labels also prominently display Non-GMO and third-party certifications “where it matters most, front and center.”

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