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The chocolate manufacturer wants to make 100% of its cocoa supply certified for sustainability by 2020.
Mars Chocolate (Mount Olive, NJ) reports that it is on pace with goals to make 100% of its cocoa supply certified sustainable by 2020.
The chocolate manufacturer says it met its 2011 goal of certifying 10% of its total supply and will likely exceed its 2012 goal of certifying 20% of supply. Mars says that exceeding its 2020 goal would make it the largest user of certified cocoa in the world.
“Estimating that demand for cocoa will outstrip global supply by one million tons by 2020, Mars Chocolate has developed a comprehensive strategy to manage this challenge under the guiding principle of putting cocoa farmers first,” said the company in a recent press release.
Mars currently certifies its cocoa under three programs: the Rainforest Alliance, UTZ Certified, and Fairtrade International.