News|Articles|February 6, 2025

Magshape Application Guide

Author(s)Lubrizol

Application guide for orosoluble powders exploring key industry trends in the magnesium supplement market, common challenges, and how Lubrizol Nutra’s MAGSHAPETM microcapsules can help create a differentiated, consumer-centric product.


Related to this article

Laurentia Bliss
Live from SupplySide Global 2026, Laurentia Bliss talks about new athlete-focused research on Magtein, ThreoTech’s brain-targeted magnesium ingredient, and upcoming innovations like effervescent tablets and gummies.
Klaus Neumann
Live from SupplySide Global 2026, Klaus Neumann talks about Concordix's chewable supplement line spanning beauty and gut-immune health, including BeautyBioti, a Skin & Hair Vitality Complex, and FortiBiotic.