LycoRed Appoints Regional Sales Manager in France

LycoRed Ltd. (Beer Sheva, Israel) has appointed Marlene Comon regional sales manager for the French food and beverage market. Specifically, Comon will focus on the company’s natural food colorants line, as well as its vitamin and mineral premixes. From 2004 through 2012, Comon served as account manager, France, for Tate & Lyle.

New product analysis by Innova Market Insight indicates rising use of natural colors in France, LycoRed reports. In 2012, natural colors were used in 10% of products launches, in such products as gum, cakes, pastries, ice cream, and yogurt.

“It’s exciting to have Comon with her impressive track record as part of LycoRed’s EMEA sales team,” says Ilan Ron, executive vice president, global sales and marketing. “Her extensive experience in the food and beverage market in France is an important asset, not just to LycoRed but also for the food and beverage developers in this important market.”