Kemin Marketing Campaign to Boost Lutein Recognition

Kemin Health L.C. (Des Moines, IA) is bolstering its marketing campaign to increase consumer awareness of its eye health ingredient, FloraGLO lutein.

Lutein is a carotenoid that can be found in high amounts in leafy greens like spinach and kale. Published science is mounting in support of lutein for eye health-namely, for its ability to filter harmful blue light before it enters the eye.

Kemin Health is engaging in national programs, doctor education, and consumer outreach initiatives to increase recognition of FloraGLO lutein. The company has several celebrity sponsors for the ingredient, including blind national and world paratriathlete Aaron Scheidies, track and field athlete Lolo Jones, and supermodel and wellness advocate Emme.

“To keep eyes healthy and protect them as they age, research indicates that people need 10 mg of lutein every day through diet and eye vitamins,” says Kemin Health senior vice president Linda Fullmer. “Nearly half of the U.S. population has low levels of lutein in their eyes (low MPOD), putting them at risk for developing certain eye conditions as they age. Too many people are still unaware that there are easy steps, like taking a daily eye vitamin, that can protect, prolong and improve their visual performance.”

FloraGlo lutein is part of the ongoing AREDS2 study, a five-year human clinical trial on 4000 patients which will assess the relationship between supplementing with lutein, omega-3s, and zeaxanthin and risk of age-related macular degeneration (AMD).