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The decision follows a recent outcry from consumers over “natural” claims the company made on products containing genetically modified soybeans.
Cereal and snacks manufacturer Kashi (La Jolla, CA) is transitioning its business towards more organic ingredients and more products verified by the Non-GMO Project. The decision follows a recent outcry from consumers over “natural” claims the company made on products containing genetically modified soybeans.
The Kellogg-owned company says it will now purchase more than 35 million pounds of organic ingredients each year. Among other commitments, by 2015, all of the company’s product launches will be verified by the Non-GMO Project and will contain at least 70% organic ingredients.
“This commitment meets the ever-evolving needs of our consumers,” says Kashigeneral manager David DeSouza. “As one of the largest food brands in the natural and organic marketplace, we are in a unique position to make a sizeable, positive impact on the food system.”