Joint Juice Launches Shot

December 7, 2010

Starting January, Joint Juice will offer its Joint Juice supplement in shot form. The company says that Joint Juice Easy Shot contains a full day’s supply of glucosamine, plus chondroitin, vitamin D3, and vitamin C.

Starting January, Joint Juice will offer its Joint Juice supplement in shot form. The company says that Joint Juice Easy Shot contains a full day’s supply of glucosamine, plus chondroitin, vitamin D3, and vitamin C.

Each 20-oz bottle contains a two-week product supply. Each shot can be measured out and poured into the bottle cap and then taken straight or mixed with a beverage.

According to company research, more than 40% of American adults have difficulty swallowing pills, and more than 87% have difficulty swallowing larger glucosamine and chondroitin pills. In addition, a company-commissioned study in May indicated that consumers are looking for a “simpler joint-health regimen.”

“We saw an opportunity to create Joint Juice Easy Shot supplement as an easy-to-use and quick way to get your daily supply of glucosamine plus chondroitin,” said CEO David Ritterbush. “It’s an effective, great-tasting, and convenient pill alternative.”