Imbibe launches Ingredients by Imbibe for external R&D teams

April 15, 2021
Alissa Marrapodi

Imbibe launched Ingredients by Imbibe, a new platform that offers the company’s ingredients to external R&D teams, including The Senses, a suite of taste solutions that address common product attribute complaints through flavor modulation, masking, and mouthfeel optimization, and Pre/Sense Stevia.

Imbibe (Niles, IL) launched Ingredients by Imbibe, a new platform that offers the company’s ingredients to external R&D teams, including The Senses, a suite of taste solutions that address common product attribute complaints through flavor modulation, masking, and mouthfeel optimization, and Pre/Sense Stevia. Previously, access to these ingredients was limited to Imbibe developed products, but its client partners saw the utility of these ingredients outside Imbibe-developed product lines.

“Our primary focus is on creating a great product for our client partners, so our R&D team handles thousands of ingredients every year to find the best ingredient solutions. Often, existing solutions don’t perform to our expectations, so we develop our own. Ingredients by Imbibe is a product of this work,” Andy Dratt, chief commercial officer, said in a press release. “Unlike some food products, there’s not much you can hide behind in a beverage and we couldn’t find taste and sweetener solutions that fulfilled all of our needs. We addressed these challenges by creating our own ingredients that we have been incorporating into products for years. They have been key to successfully overcoming a wide range of formulation challenges.”

Offering access to this subset of Imbibe’s ingredient toolbox is an opportunity to expand Imbibe’s business model while supporting great brands and R&D teams who develop products on their own.