
Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
Learn about effera™ human lactoferrin, developed by Helaina. This innovative replica of lactoferrin binds and transports iron in the body, which offers several health benefits.
Helaina's effera™ human lactoferrin is positioned in the nutritional industry to make big waves. As a bioactive protein that mimics lactoferrin found in human bodies, effera™ is unique in that it can support iron homeostasis, gut health, and more. Watch to learn more about:






