Greenvit joins the collagen ingredient market

Greenvit announced in a recent press release, that the company had acquired a majority stake of Synkol, a collagen ingredient producer located in Wrocław, Poland. The announcement follows after Greenvit exhibited at SupplySide Global 2025 which took place in Las Vegas, Nevada, between October 29 to October 30, 2025. At the conference, Greenvit highlighted their aronia ingredient, Aronvit, as well as other berry extracts which included elderberry, bilberry, and tart cherry.

Synkol has been producing high-quality, hydrolyzed type II collagen that is utilized in dietary supplements and health products for joint, bone, and mobility support, for more than a decade. They use type II chicken sternal cartilage collagen that is then marketed under the HYACOLL brand.

Rafal Pietruszynski, CEO of Greenvit®, stated in the press release, “With the acquisition of a majority stake of Synkol, we are strengthening our position in the nutraceutical ingredients market and broadening our technology base. This strategic addition expands our capabilities by providing the global nutraceutical market with collagen-based ingredients.”

Magdalena Chrzanowska, CEO, Synkol, commented, “This partnership elevates Synkol from a specialist manufacturer to a scalable player with global ambitions. Together with Greenvit, we can bring advanced collagen-based solutions to new markets and set a higher standard in nutraceutical innovation.”

Synkol Board Member Joanna Iwankiewicz added, “Greenvit® brings Synkol not only capital, but a strategic partnership with deep expertise in building scalable operations. Their experience in quality management, regulatory processes and international customer service strengthens the foundation on which we can grow responsibly and sustainably.”

According to the press release, collagen has been consistent as a top-selling supplement throughout all retail channels. In particular, subscription-based (automatic refill) has been outpacing traditional retail. It is anticipated that the global collagen market will be consistent in its growth to perform as a multi-billion-dollar category.

Consumers are interested in using collagen supplements for overall healthy aging, joint/mobility support, and beauty-from-within/skin support. Supplement brands are incorporating the ingredient into topical cosmetic applications, functional foods and beverages, and other nutraceutical formats.

Allied Market Research predicts that the global collagen segment will grow from $5.9 billion in 2023, to an estimated $14.4 billion by 2033.¹

“While other collagen sources seem to be performing well, attesting to the powerful appeal of the market, we expect to see increasingly robust demand for EU-origin chicken sternal cartilage-derived type II collagen,” Pietruszynski commented. “The market data supports our forward-thinking move into specialized type II collagen ingredients through the acquisition of Synkol and reinforces the message that Greenvit® is evolving into a broader, science-driven supplier of high-value health ingredients.”

Aronvit Aronia Berry Extract Launched in US Market

Greenvit Sp. X o.o., a botanical nutraceuticals innovator, disclosed in a October 2025 press release (2), the launch of their top selling product called Aronvit to the US marketplace. Aronvit is a clean label, standardized aronia berries (Aronia melanocarpa) extract. A recent pilot randomized human study explored Aronvit’s role with metabolic health. Interest is growing in the US for aronia berries, the press release mentions and additionally noted that Poland is a “leading cultivator” or the dark purple berries.

Greenvit recently opened a new headquarters office and warehouse in Voorhees, New Jersey.

Aronia has been known as “Polish black gold” and is considered a superfruit due to their nutritional value. It was primarily grown for their high concentration of bioactive compounds and resilience, local communities appreciated the berry for its natural abilities in supporting immunity and vitality.

“The full wellness potential of the aronia berry is still being discovered in the US and around the world,” explains Rafal Pietruszynski, Greenvit CEO, in the press release. “Modern science confirms what people intuitively knew for generations, that aronia is one of the richest sources of natural polyphenols and antioxidants. ARONVIT® is a true super berry extract, combining heritage with science and innovation.”

References

1. Allied Market Research. Collagen market size, share, trends: Industry growth 2033 https://www.alliedmarketresearch.com/collagen-market-A11055 (accessed Dec 4, 2025).
2. Colli, M. Greenvit launches Aronvit Aronia Berry extract in US market https://www.nutritionaloutlook.com/view/greenvit-launches-aronvit-aronia-berry-extract-in-us-market (accessed Dec 4, 2025).