GNC and SPINS announce research partnership

GNC (Pittsburgh, PA) and SPINS (Chicago, IL) have entered into a new research partnership. According to a press release, the partnership is “designed to elevate the company’s consumer-first mindset and leverage SPINS’ expertise in the natural products industry for product development and product design.” The two parties have signed an exclusive multiyear contract.

“GNC and SPINS share a deep commitment to deeply understanding and transforming the future of health and wellness,” said Michelle Walkley, director, Customer Insights, GNC, in a press release. “Having insight into the SPINS platform is going to enhance our current data-driven approach to understanding market trends and evolving customer needs. The SPINS data opens exciting new opportunities to even further drive customer-centricity across product development, design, and innovation.”

"As consumers demand transparency, quality, and personalization in the health and wellness industry in ways never seen before, SPINS and GNC are uniquely positioned to collaborate and drive innovation together,” added Andrew Henkel, executive vice president of Retail at SPINS. “We’re excited to partner with GNC to shape the future of the VMS industry and improve the well-being of people around the world.”

According to SPINS, this is the market researcher’s largest VMS partnership to date. Most recently, they began a strategic partnership with Makeena.