
Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
Americans are consuming five times as much food dye today as they did in 1955. Artificial colors Red 40, Yellow 5, and Yellow 6 are the most widely used food dyes.
Americans are consuming five times as much food dye today as they did in 1955. Artificial colors Red 40, Yellow 5, and Yellow 6 are the most widely used food dyes.






