Fortitech Launches New Initiative to Battle Malnutrition

Helping support the battle against global malnutrition, Fortitech Inc. (Schenectady, NY) announced the launch of the World Initiative for Nutrition (WIN) on November 4. WIN will work with governmental and non-governmental organizations, ingredient suppliers, local food mills and manufacturers to develop and deliver tailored nutritional solutions.

"The message we want to convey through WIN is that nutrition is not the problem, it is the solution,” said Françoise Chomé, director of WIN. "Food fortification not only impacts the health of the individual, but the health and economic wellbeing of the nations and communities to which they belong.”

"I think one of WIN's greatest strengths is its ability to deliver innovative, cutting-edge solutions that may not be apparent upon first glance of a project,” said Walt Borisenok, president and CEO of Fortitech. "We make it our responsibility to look at an application from every angle to determine the optimum mix of nutrients and market forms, along with the best method to integrate them to achieve a successful end product.”

"As a responsible corporate citizen, we take the point of view as to what we can do to help reduce the number of people affected by malnutrition and the health conditions that manifest themselves due to inadequate nutrition,” continued Borisenok. "We have worked on many fortification programs aimed at decreasing the incidence of malnutrition in the past, but to effectively address this, we needed to establish dedicated resources with the sole purpose of fighting malnutrition. WIN is a solution to this issue.”