Expo West/Engredea 2013 Review: Fortified Confectionery

Confectionery manufacturer Carmit Candy Industries (Tel-Aviv, Israel) presented a new line of functional, condition-specific confectionery products, including chocolate coins, toffee-chews, crème-filled wafers, and lollipops. Samples included a weight-management wafer bar fortified with glucomannan and potato extract; a bone-health chocolate coin containing calcium, vitamin D, and vitamin K; and an immune-health toffee chew with Echinacea, vitamin C, and zinc. “The fortified confectionery market is a strategic direction for us, and we hope to further establish Carmit as a leading private-label manufacturer for value-added and healthy confectionery products,” says CEO Steve Grun.