Debbie Wildrick to lead AIDP’s functional beverage and natural food expansion efforts

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Debbie Wildrick Consulting will be leading AIDP Inc.’s (City of Industry, CA) beverage and natural food expansion efforts. Wildrick has 40 years of sales, marketing, and operations in the food and beverage industry with a focus on the functional beverage sector. Wildrick has a particular interest in understanding functional ingredients and how they align with current and future health and wellness trends.

“AIDP is delighted to be working with Debbie Wildrick,” said Mark Thurston, president of AIDP, in a press release. “As a leader in functional ingredients for supplements and other wellness products, we see tremendous potential for our ingredients in the beverage and functional food categories. With Debbie’s direction we look forward to accelerating our growth in functional beverages.”

“The goals are to be able to align extensive knowledge of new and trending ingredients with the needs of the consumer and to advise on creating new and functional products thereby building sales and profits” said Wildrick in a press release. “Working with AIDP offers a unique opportunity to learn about trending and emerging early-stage ingredients.”