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The name change is part of a strategy to rebrand the companies as providers of bio-based food ingredients and chemicals.
CSM, Purac, and Caravan Ingredients are being renamed Corbion. The name change is part of what the companies say is their rebranding as providers of bio-based food ingredients and chemicals, especially those intended for bakery and meat sectors. Areas of expertise include food safety, microbial spoilage, and ingredient solutions to enhance the look, feel, taste, and smell of products.
“Our new name and logo signify the next phase in the development of our company,” says CEO Gerard Hoetmer. “We will leverage our proprietary technologies and intimate understanding of customers and consumers to further develop our market positions in bio-based products. In short, we create value for our customers through our bio-based products, designed by science, powered by nature and delivered through our dedication. This will in turn create value for our shareholders.”
Corbion is also on schedule to completely divest from its bakery supplies business by the third quarter of 2013.