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The Council for Responsible Nutrition has announced a new initiative called the Retailer Relations Forum to educate and enable member companies to protect and grow their business with retailers.
The Council for Responsible Nutrition (CRN; Washington, D.C.) has announced a new initiative called the Retailer Relations Forum to educate and enable member companies to protect and grow their business with retailers. The forum is composed of senior sales and customer officers of CRN member companies that market finished dietary supplement and functional food products, and is open to both marketers of branded products and contract manufacturers of store brands.
At least once a year, the forum will offer an engagement experience during which a retailer will host forum members at its facilities, an opportunity for retailers and manufacturers to network, and learn from each other. “Consumer safety relies heavily on a strong relationship between our industry and the retail industry, which is why CRN has spearheaded, and participated in, various retailer initiatives over the years,” said Steve Mister, president and CEO of CRN, in a press release. “By showcasing CRN-led retailer initiatives, especially in the context of our members’ own brands, the Forum will reinforce our commitment to collaborating with retailers; generating new and growing existing business; and helping consumers safely and smartly achieve optimal health and wellness through the use of our products.”
Jennifer Foley, divisional vice president, U.S. consumer sales, Abbott Nutrition will chair the forum in its first year.