CRN announces upcoming event for health and wellness marketing and communications professionals
The event, called WellComms: Ignite!, will be held on May 4 and 5 in Washington, D.C.
Photo © AdobeStock.com/ Gennady Danilkin
WellComms: Ignite!, a premier event for marketing and communications professionals in the wellness space organized by The Council for Responsible Nutrition (CRN; Washington, D.C.), will be held on May 4 and 5 in Washington, D.C. The event will provide insights, best practices, and critical guidance on a number of topics, including:
- User generated content marketing
- Science and sustainability, and when it does and doesn’t matter in consumer marketing
- E-commerce marketplaces and value-added retailers
- Legal claims about wellness products for non-lawyers
- Real talk with online nutrition experts about the value of credibility over clicks
- How immersive experiences and AI will challenge marketing and communications conventions in the not-so-distant future
Ephraim Cohen, global managing director, media and platforms, of Omnicom’s FleishmanHillard, will deliver the keynote presentation. A 30-year veteran of major agency public relations, Cohen will offer attendees perspectives on how to navigate the ever-changing digital marketplace.
“I’m excited to be speaking at WellComms because, for communicators, it’s a time of continual change where we can increase our business impact,” said Cohen, in a press release.
The event is sponsored by Jamieson Wellness and Pharmavite.
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