Consumers Value Protein in Weight Management, Survey Finds

December 3, 2010

Consumers understand the role protein can play in weight management, including enhancing satiety, according to a recent survey conducted by soy specialist Solae (St. Louis).

Consumers understand the role protein can play in weight management, including enhancing satiety, according to a recent survey conducted by soy specialist Solae (St. Louis). The survey covered more than 5300 people in 11 countries.

“Our data indicates that today’s consumer understands the important role protein plays in helping manage hunger,” stated Michele Fite, Solae’s vice president of global marketing and strategy.

The survey found that those interested in weight management are drawn to satiety-enhanced versions of “everyday” foods they already consume on a regular basis. Foods such as soup, yogurt, and breakfast cereal ranked high in this category.

Solae points out that soy protein can help consumers feel fuller longer, delivering satiety effects similar to other proteins. Soy also offers unique benefits including a role in heart health as well.

More than 78% of those surveyed indicated that protein’s ability to sustain energy levels and control hunger was important to them. The company says that those surveyed didn’t point out a single specific protein source as being more important than another but did agree that consuming a balance between animal and plant proteins is a “healthy approach.”

The company says it’s continuing to explore the link between soy protein and weight management. “As Solae continues to invest in future ingredient innovation, this research helps us identify and better understand opportunities for protein-enhanced foods targeting weight management,” said Fite.