Consumerlab.com Survey Highlights 2010 Dietary Supplement Trends

February 9, 2011

The results shed a light on which dietary supplements consumers are purchasing more (or less) of.

Consumerlab.com, an independent product testing company, has announced the results of its 2010 consumer survey on top trends in dietary supplements. The results shed a light on which dietary supplements consumers are purchasing more (or less) of.

The top rated consumer products for 2010, in order, were fish oil, multivitamins, vitamin D, calcium, and CoQ10.

Fish oil saw a slight increase in use (76%) compared to 2009 (74%). Multivitamin use took a slide of 2% (70%) from the previous year, while vitamin D use (56%) rose from 48% in 2009 and 37% in 2008. Calcium and CoQ10 also saw modest increases.

Demographics spoke loudly in these results. Women were more likely consumers of vitamin D, calcium, and probiotics, whereas men made up a majority of other ingredients, including CoQ10, vitamin E, resveratrol, amino acids, nutrition drinks and powders.

Age was also a factor. Younger people appeared to increase their multivitamin usage and older people sought more targeted needs, including vitamin K, red yeast rice, and calcium.

Product purchases shifted slightly towards online stores (47%), up from 44% in 2009 and 40% in 2008.

A list of consumers’ most-trusted brands and merchants is also available in the Consumerlab.com report. Check out the report brief for more details and information regarding how to purchase the report.