Clean Label Products as a Modern Selling Point

June 16, 2009

Rising consumer interest in eco-friendly products-not to mention recent food scares-is encouraging food manufacturers to take on more natural approaches when it comes to selling products.

Rising consumer interest in eco-friendly products-not to mention recent food scares-is encouraging food manufacturers to take on more natural approaches when it comes to selling products. From ingredients used, to locations and methods of manufacturing and distributing, a “cleaner” image is becoming increasingly significant.

BENEO-Remy (Wijgmaal, Belgium), a producer of rice-based ingredients, is taking this trend seriously. Vincent Caluwaerts, sales and marketing manager for BENEO-Remy, says, “…we have been working closely with leading food and beverage manufacturers to see how our rice derivatives, Remyline (natural waxy rice starch) for example, can best offer innovative solutions.” BENEO-Remy’s approach involves various “clean label characteristics,” such as oversight of its production sites (i.e. water quality, soil condition, and crop rotation) and relationships with its rice farmers and millers.

Such practices demonstrate a variety of ways many manufacturers are attempting to attract consumers with an inclination towards natural products. BENEO-Remy’s process is used in the making ingredients for baby foods, breakfast cereals, prepared meals, bakery goods, and other products.