Chr. Hansen Increases Presence in Russia

Global ingredients supplier Chr. Hansen (Hørsholm, Denmark) says it is witnessing an improving economy and a trend towards “Western European product types and quality” in Russia. To accommodate this growing market, the company is upgrading its office facilities and establishing an applications laboratory in the country.

With its improvements, Chr. Hansen expects it can provide quicker service to Russian customers where short development cycles are needed. “One example is our new protective cultures, FreshQ, aimed at fresh dairy products, which are well suited for the local Russian fresh cheese product, Tvorog,” says Kristian Elsborg, Chr. Hansen area country manager for North Europe. “However, that calls for running a number of trials in order to find the optimum recipe with a good flavor profile, and that we can do in a fast and smooth manner now.”

Chr. Hansen will also be able to better assist customers needing to respond to a new law relating to synthetic colors, which comes into effect in June 2013.