The company hopes the new structure will forge stronger relationships with its cocoa and chocolate customers.
Following the appointment of Emiel van Dijk as sales and marketing director, cocoa ingredients supplier Cargill (Amsterdam, The Netherlands) announced that it has restructured its sales team in an effort to create “a more customer-driven operation.”
Van Dijk, a transplant from Cargill’s European refined oils business, will lead the division’s team of 75 salespeople, which has been reorganized into seven geographical clusters. Under the new geographical approach, the sales team will offer Cargill’s entire chocolate portfolio, spanning cocoa butters, liquors, powders, coatings, and fillings. With the new proximity to their customers, the sales team will also gain a core in-depth understanding of specific market requirements.
The new customer-first sales structure has been put in place globally, and Cargill’s North and South America teams are already operating regionally.