“Can We Say That?” Guide to Substantiating Supplement Claims

March 16, 2011

A newly published Food and Drug Law Institute monograph is designed to advise on developing and substantiating health claims for dietary supplements and foods.

A newly published Food and Drug Law Institute monograph is designed to advise lawyers, regulatory advisors, and marketing professionals on developing and substantiating health claims for dietary supplements and foods.

Cowritten by Sarah Roller of advertising and marketing firm Kelley Drye & Warren LLP (Washington, DC), the monograph provides an overview of the legal and regulatory structures governing foods and other consumer health products, key considerations for evaluating marketing concepts and claims, determining what types of substantiation are required for different types of claims, how to challenge claims made by others, and more.