
Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
Fun Fact! Buckwheat is a relatively low-input crop that has high yields even in marginal soil. It also adds nutrients to the soil, making it a good cover or rotational crop. Buckwheat also grows quickly, with a 30-day maturity rate that allows it to kill off most competing weeds. Its fast growth also makes it a good candidate for a catch crop when others have failed.
Buckwheat is a relatively low-input crop that has high yields even in marginal soil. It also adds nutrients to the soil, making it a good cover or rotational crop. Buckwheat also grows quickly, with a 30-day maturity rate that allows it to kill off most competing weeds. Its fast growth also makes it a good candidate for a catch crop when others have failed.






