Breakfast Sales Grow as Nutrition Claims Thrive, Mintel Says

December 13, 2012

Respondents stated they consider “low cholesterol” and “heart healthy” health claims important.

Breakfast food sales in the United States grew 20% between 2007 and 2011, with 69% of respondents stating they consider “low cholesterol” and “heart healthy” health claims important when selecting foods to buy, according to market researcher Mintel International.

Additionally, up to 65% of survey respondents said they see “low fat” and “high fiber” claims as significant when purchasing. They also expressed a desire for more organic prepackaged breakfast foods and better quality prepackaged foods in general.

It’s news that food manufacturers may want to consider, especially as Mintel predicts further 26% growth of breakfast food sales from 2012–2017.