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Respondents stated they consider “low cholesterol” and “heart healthy” health claims important.
Breakfast food sales in the United States grew 20% between 2007 and 2011, with 69% of respondents stating they consider “low cholesterol” and “heart healthy” health claims important when selecting foods to buy, according to market researcher Mintel International.
Additionally, up to 65% of survey respondents said they see “low fat” and “high fiber” claims as significant when purchasing. They also expressed a desire for more organic prepackaged breakfast foods and better quality prepackaged foods in general.
It’s news that food manufacturers may want to consider, especially as Mintel predicts further 26% growth of breakfast food sales from 2012–2017.