Breakfast Sales Grow as Nutrition Claims Thrive, Mintel Says
Respondents stated they consider “low cholesterol” and “heart healthy” health claims important.
Breakfast food sales in the United States grew 20% between 2007 and 2011, with 69% of respondents stating they consider “low cholesterol” and “heart healthy” health claims important when selecting foods to buy, according to market researcher Mintel International.
Additionally, up to 65% of survey respondents said they see “low fat” and “high fiber” claims as significant when purchasing. They also expressed a desire for more organic prepackaged breakfast foods and better quality prepackaged foods in general.
It’s news that food manufacturers may want to consider, especially as Mintel predicts further 26% growth of breakfast food sales from 2012–2017.
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.
