BrandHive acquired by market research firm Decision Sciences Research Associates

Photo © iStockphoto.com

BrandHive (Salt Lake City, UT), a global healthy lifestyle branding agency, has been acquired by the market research and data management company, Decision Sciences Research Associates, Inc. (DSRA). Finalized in May of 2019, this acquisition allows BrandHive to add specialized market research and data driven services to its portfolio.

“DSRA’s expertise in market research perfectly complements BrandHive’s strategic branding expertise, providing our clients with turnkey research capabilities,” said Jeff Hilton, co-founder of BrandHive, in a press release. “BrandHive has been on a steady growth trajectory creating extraordinary value for our clients as a full-service branding agency. The DSRA partnership allows us to provide additional value to our clients with programs to enhance customer loyalty and business revenue at a time when data mining and management are emerging as key competitive advantages.”

“BrandHive is a tremendous adjunct for DSRA, providing highly experienced branding services to our clients,” said William Fisher, president and CEO of DSRA, in a press release. “BrandHive’s long-standing reputation in the B2B and B2C natural products channels, along with DSRA’s analytical expertise, will allow us to create and implement data-driven branding initiatives to directly impact the revenue and profitability of our clients.”

BrandHive will retain its identity and current staff, while Hilton and BrandHive co-found Matt Aller, will stay on as active consultants.