BGG announces new CEO of U.S. subsidiary

BGG World has named Bob Capelli CEO of its U.S.-based subsidiary BGG Americas (Irvine, CA). Formerly BGG North America, the name change to BGG Americas reflects an increased interest in penetrating markets in Brazil, Mexico, and other regions in South and Central America. Capelli will also operate as CEO of Algae Health Science, where he previously served as the executive vice president of global marketing for five years.

“Many markets in South and Central America are developing quickly, and we want to focus more attention to work with leading brands in those markets as we have been doing in USA for many years,” said Chunhua Li, founder and global chairman of BGG World, in a press release.  “And we are very happy to promote Bob into this new role to lead our outstanding staff in the Americas. Bob brings us an intense focus on the customer, outstanding industry knowledge and super-high energy levels which we believe will result in great success for our operations in the Americas in the coming years.”