Australia, New Zealand publish digestive claims for GanedenBC30

August 13, 2020
Alissa Marrapodi

GanedenBC30, a branded probiotic used in multiple food and beverage categories, was approved in Australian and New Zealand for a range of digestive-health claims supported by a wealth of scientific evidence.

GanedenBC30, a branded probiotic used in multiple food and beverage categories, was approved in Australian and New Zealand for a range of digestive-health claims supported by a wealth of scientific evidence.

The FSANZ (Food Standards Australia New Zealand) Food Standards code sets out the requirements for making a general-level health claim. Companies that want to make a claim can go through a systematic review of evidence of a causal food-health relationship. With 25 published papers supporting the efficacy of GanedenBC30’s benefits for digestive health, the ingredient’s manufacturers, Kerry (Beloit, WI), was able to conduct a comprehensive review in line with the ANZ Food Standards code.

The claims include “aids digestive health”, “supports digestive health”, and “boosts digestive health”. In addition to the volume of evidence supporting its benefits, as a spore-forming probiotic, GanedenBC30 remains viable through shelf life and the low pH of stomach acid, as well as processing conditions like heat, shear, and HPP pasteurization.

“As in the rest of the world, demand for probiotic products in Australia has soared in recent years,” said John Quilter, vice president and general manager for GanedenBC30, in a press release. “The door is now open for manufacturers to use messaging highlighting the many benefits of GanedenBC30. In addition to being backed by a wealth of scientific evidence, it’s a highly resilient probiotic strain, opening up opportunities for innovation in a range of food and beverage categories.”

“Consumers are increasingly skeptical and rightly asking questions about the effectiveness of functional ingredients such as probiotics,” Quilter said. “The best way to respond is by clearly communicating benefits and the research supporting them. Scientific substantiation helps manufacturers and consumers alike understand the value of ingredients and choose products that can really support health.”