ApplePhenon from BGG World attains Alkemist Assured status

Photo © iStockphoto.com/volk65

BGG World (Irvine, CA) has announced that its ApplePhenon Apple Polyphenol ingredient has attained Alkemist Assured status, and BGG is now an Alkemist Assured partner. Alkemist Labs’ botanical testing program, Alkemist Assured, consists of two tiers: 1) Next Generation Transparency testing and reports, which are regularly updated consumer-friendly certificates of analysis (COAs) of botanical testing that are shared with customers and consumers, and 2) the Alkemist Assured seal, which requires companies to be a part of the Next Generation Transparency reporting in addition to a regular schedule of product testing by Alkemist Labs. The seal can be used on product marketing materials and websites to demonstrate that a product was tested by a trusted third party for identity, potency, and contaminants.

“BGG is committed to the utmost in transparency and the highest standards of product testing to assure our customers and their consumers of our industry-leading quality,” said Shaheen Majeed, CEO of BGG Americas, in a press release. “The Alkemist Assured program fits perfectly into our corporate values and unrelenting focus on producing superior products.”

“We are very pleased to welcome BGG to the Alkemist Assured program,” said Alkemist Labs CEO Elan Sudberg. “BGG is a company that has long demonstrated their commitment to quality, and increasing their transparency supports that core attribute.”