
Kellogg Co. plans to discontinue use of the phrase, 'Now helps support your child...s immunity,' on boxes of Kellogg...s Rice Krispies and Cocoa Krispies cereal. The move was announced after a letter questioning the marketing claim was sent to Kellogg by San Francisco city attorney Dennis J. Herrera. Herrera...s letter requested that Kellogg provide evidence to back up its immunity claim, which Kellogg started adding to its packaging after the company began adding extra antioxidants to the cereals in question last year.