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Shaheen Majeed, Global CEO and Managing Director of Sabinsa, shares how the longevity category is positioned to close the gap between consumer expectations and product performance. Drawing on decades of ingredient science, Majeed outlines the biological targets, formulation strategies, and communication approaches that separate credible longevity products from hype-driven ones. With these insights, formulators and brand managers can create a roadmap for building trust and products that last.