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Sabinsa

Articles by Sabinsa

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Shaheen Majeed, Global CEO and Managing Director of Sabinsa, shares how the longevity category is positioned to close the gap between consumer expectations and product performance. Drawing on decades of ingredient science, Majeed outlines the biological targets, formulation strategies, and communication approaches that separate credible longevity products from hype-driven ones. With these insights, formulators and brand managers can create a roadmap for building trust and products that last.

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Shaheen Majeed, Global CEO & Managing Director of Sami-Sabinsa Group Limited, highlights changes at Sabinsa, including global expansion and state-of-the-art manufacturing capabilities.

LactoSpore is a clinically-validated probiotic preparation containing BacillusCoagulans MTCC 5856. It has been manufactured for over 20 years and undergoes rigorous testing for quality and standardization. LactoSpore is vegan-friendly, shelf-stable, and offers a range of health benefits, including support for blood sugar, gut health, heart health, immune health, mood, skin health, and weight management. It has a long shelf life of 3 years at room temperature.