Feature|Articles|July 14, 2026
Rethinking Longevity: Ingredients Built for Healthspan, Not Hype
Author(s)Shaheen Majeed, Sabinsa
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Shaheen Majeed, Global CEO and Managing Director of Sabinsa, shares how the longevity category is positioned to close the gap between consumer expectations and product performance. Drawing on decades of ingredient science, Majeed outlines the biological targets, formulation strategies, and communication approaches that separate credible longevity products from hype-driven ones. With these insights, formulators and brand managers can create a roadmap for building trust and products that last.
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- The biological targets—oxidative stress, mitochondrial support, and the gut-immune axis—that matter most in longevity formulation today
- How bioavailability and ingredient layering strategies can bridge the gap between clinical research and real-world product performance
- How brands can communicate longevity benefits within regulatory guidelines while still building emotional trust with consumers
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