Incaberrix is Frutarom’s new water-soluble extract for beverages derived from the Andean fruit.
Photo © iStockphoto.com/VladimirKhodataev
Frutarom Health (Switzerland) predicts there is resurgence in store for the superfruit Inca berry. Incaberrix is the supplier’s new water-soluble extract for beverages derived from the Andean fruit Physalis peruviana, also known as Inca berry, cape gooseberry, or golden berry.
“Now is the time for Inca goldenberries,” said product manager Yannick Capelle in a press release. “The concentrated nutrient value adds health benefits combined with fun and an exotic touch to a wide range of food applications.”
The company is focusing especially on beverages, including soft drinks, where Incaberrix is not only stable but can boost a drink with its rich complex of B vitamins, protein, minerals like iron, zinc, and phosphorus, as well as vitamin C and carotenoids the company says.
Where does the sweet, tart berry currently stand among other superfruits in the market? Market researcher SPINS, which tracks goldenberry in the dried fruit category, estimates combined channel (natural, specialty gourmet, and conventional) sales for goldenberry dried fruit at just over $707,000 in the 52 weeks ending June 14, 2015. While that number is still relatively small, sales did grow 7.8% in the category over the year before, with most growth happening in the conventional mainstream market.
“There is potential for Inca berry to make a comeback, and perhaps beverages is the way to go,” comments SPINS natural products specialist Kimberly Kawa and a member of Nutritional Outlook’s editorial advisory board. “It is being touted for containing a good amount of protein, and we already know that is a huge trend right now.”
Jennifer Grebow
Editor-in-Chief
Nutritional Outlook magazine
jennifer.grebow@ubm.com
Cracking the code: Advancements in calcium absorption and nutritional understanding
July 23rd 2024Recent research conducted by ILSI U.S. and Canada – a global, nonprofit federation dedicated to advancing precompetitive research in the food, nutrition and health realms – and partially funded by Balchem, has shed light on how to improve predictions of Ca bioavailability across different food matrices.
FDA and FTC issue more warning letters to copycat delta-8 THC food products
July 16th 2024The U.S. Food and Drug Administration and Federal Trade Commission have jointly issued warning letters to five companies for selling copycat food products containing delta-8 THC in violation of the Federal Food Drug and Cosmetic Act.
Innophos launches phosphate blend that increases efficiency of brine pickup for poultry
July 12th 2024According to the company, when used in poultry, OptiBind can help processors increase brine pickup by 19% compared to sodium tripolyphosphate to increase their products’ juiciness and flavor, as well as ensure higher cook yield after storage.