The company's Vegeceuticals are intended to provide the health benefits of vegetables without consuming the vegetable itself.
Wild Flavors (Erlanger KY) has introduced Vegeceuticals, a line of phytonutrient-containing vegetable nutraceuticals intended to deliver vegetable health benefits in an easy-to-consume application
The product line currently features two blends: an orange extract containing beta-carotene from carrot, pumpkin, sweet potato, paprika (from chili peppers), and reishi mushroom; and a red extract containing anthocyanins from purple sweet potato, purple maize, purple carrot, beet, rhubarb, tomato, and red cabbage.
According to Wild, its new products are clean-tasting and highly soluble, making the products suitable for various foods and beverages, including enhanced waters, teas, juices, dry beverage mixes, baked goods, desserts, and nutrition bars.
Heather Biehl, manager of the Healthy Ingredient Technology & Solutions (H.I.T.S.) division at Wild Flavors, says Vegeceuticals have been verified for efficacy via CAP-e in vitro testing.