WILD and Univar Bringing Stevia to Europe

November 23, 2010

The two companies will partner on stevia extract and technologies distribution.

WILD Flavors GmbH (Heidelberg, Germany) and Univar (Brussels) have agreed to partner on marketing and distribution of WILD’s Sunwin Stevia brand stevia products, WILD Taste Modification Technologies, and other sweetening services throughout Europe and the Middle East.

Univar will sell Sunwin Stevia rebaudioside A extracts and WILD’s Taste Modification systems primarily in French and Swiss markets. Further expansion in Europe is expected, following authorization grants.

“We are excited about the potential business opportunity presented by the agreement with Univar and look forward to rapidly increasing our market penetration of Sunwin Stevia…” said WILD vice president of strategic business units Fabiana Matucci. “Market interest surrounding the use of stevia in food and beverage products within Europe clearly indicates that WILD and Univar have come to the market at the right time.”