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The national grocer will publicize its goals and milestones along the way.
Whole Foods Market says it is preparing a path to require labeling of all of its products made with genetically modified ingredients. The company just pledged to have GMO labeling in full effect by the year 2018.
Whole Foods customers have petitioned for GMO labeling for years, and with GMO labeling bills proposed in over 20 states just this year, perhaps the company is preparing for the inevitable. Whole Foods has a 365 Everyday Value line that is already undergoing Non-GMO Project certification. The national grocer stocks an estimated total of 3300 projects verified by the Non-GMO Project.
"[Whole Foods] will now expand this effort, working with suppliers in all categories as they transition to ingredients from non-GMO sources, or clearly label products containing GMOs by the five-year deadline," says the company on its website. "Whole Foods Market will make announcements about progress and key milestones along the way."