Vitiva’s Tocopherol Alternative
The Slovenian company has introduced a rosemary alternative to preservative tocopherols.
Vitiva (Markovci, Slovenia) has developed Substar, a rosemary-based alternative to preservative tocopherols. The company’s “complete tocopherol replacement” comes to market at a time when the company says tocopherols are rising in price and scarcity.
Substar is an oil-soluble ingredient that can improve shelf life of various foods, cosmetics, pet food, and pet feed through oxidation management. Vitiva says that, unlike traditional rosemary extracts, Substar is highly deodorized, light in color, heat stable, and low in flavor and odor.
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.
