Vitiva Enters Global Stevia Market with Sweet’nVit

December 22, 2011

Vitiva says its Sweetn’Vit brand is standardized for a minimum 95^ steviol glycosides. The ingredient holds U.S. GRAS status and is compliant with current European Commission legislation.

Following the European Commision’s recent approval of stevia for use in foods and beverages, Vitiva (Markovci, Slovenia) has announced that it will be a player in the global supply for the all-natural, zero-calorie sweetener.

Vitiva says its Sweetn’Vit brand is standardized for a minimum 95^ steviol glycosides. The ingredient holds U.S. GRAS status and is compliant with current European Commission legislation.

“The Sweet’nVit line has an exceptional taste profile and can be used as a solo sweetener; in combination with bulk natural sweeteners such as erythritol and maltitol; or in combination with sucrose to offer optimal taste and mouthfeel,” said Vitiva CEO Ohad Cohen.

Vitiva will market its stevia sweetener throughout Europe, Asia Pacific, North America, and South America.