VitaCholine®: The DHA Booster

Register: http://nutritionaloutlook.com/no_w/vitacholine

Event Overview:

DHA and choline are both well known for their role in promoting brain health throughout the entire lifespan, but emerging research suggests that they are even more powerful together. A new study out of Cornell University this past May has demonstrated that supplementing with VitaCholine during pregnancy improves pregnant women’s DHA status significantly better than supplementing with DHA alone. Discover how this unique and novel nutrient synergy can have a big impact on the success of your finished products both in early life nutrition and throughout the lifespan!

Key Learning Objectives:

• Better understand the critical roles that both choline and DHA play in promoting healthy infant cognitive development
• Examine recent research showing a novel synergistic effect between DHA and choline, much like the way vitamin D enhances calcium absorption
• Explore new product concepts and ways to leverage claims and marketing communications with consumers

Who Should Attend:

• Product Developers/Formulators
• Innovation Managers
• Marketing Managers
• Nutrition Science Managers

Tom Druke
Marketing Director
VitaCholine
Nutrition Science at Balchem

Tom Druke is a veteran of the consumer packaged goods industry, having spent 10+ years in product management roles at Reckitt Benckiser® and Pfizer® Consumer Healthcare prior to joining Balchem in 2013.

Tom currently leads all marketing and innovation activities for the VitaCholine® and VitaShure® product lines in Balchem’s Mineral and Nutrients division. He has served for several years as the chair of the Council for Responsible Nutrition’s (CRN) Consumer Survey Advisory Committee and is a frequent contributor to dietary supplement trade magazines.

He earned his BA from Dartmouth College and his MBA in Marketing and Management from New York University’s Stern School of Business. A former Peace Corps volunteer in environmental education, Tom loves being outdoors and enjoying nature.

Eric Ciappio
Strategic Development Manager
Nutrition Science at Balchem

Eric Ciappio, PhD, RD, is the Strategic Development Manager, Nutrition Science at Balchem, where he works with organizations in the food, beverage, and dietary supplement industries to help bring compelling new nutritional products to the market. Throughout his career, Eric has worked to improve the health of consumers by translating the latest advancements in nutrition research into substantiated messaging and product innovation.

Eric is a published scientific expert with over 10 years of industry experience and proven performance across roles in scientific affairs, sales, and marketing. He previously has held a variety of roles in nutrition science, sales, and marketing at organizations such as Wyeth Consumer Healthcare, DSM Nutritional Products, and IFF. Eric holds a PhD in Biochemical and Molecular Nutrition from Tufts University and is a Registered Dietitian.

Register: http://nutritionaloutlook.com/no_w/vitacholine