Understanding Health Claims at Health Ingredients Europe

If you’re planning to attend next week’s Health Ingredients Europe show, check out Innova Market Insights (Duiven, Netherlands) for its presentation on the rising trend of “soft claims.”

“New product development in the European supplements sector is slowing down and food product manufacturers are switching to more general claims in the healthy food space,” says the market research group, which is attributing much of this slowing to negative health claims opinions coming out of the European Food Safety Authority (Parma, Italy)

At “Ingredients in Action,” Innova Market Insights will present data on where Europe’s health claims are headed. Key topics will include heart health, digestive health, sports performance, and weight management. Tastings of leading health products will also be available.

More information on Innova Market Insights at Health Ingredients Europe can be found here.